Privacy Policy

Last updated: 24 July 2026 | Effective date: 24 July 2026 | App package: com.nm24.agri

1. Who We Are and Scope

NM24 Agri ("App") is operated by Ajay Singh Yadav, doing business as NewsMarkets24 Network ("we", "us", or "our"). This Policy applies when you use the App, create or manage an account, purchase or access a subscription, receive notifications, use our account-deletion page, or contact support. It does not automatically apply to independent third-party websites or services that have their own privacy notices.

2. Information We Collect

2.1 Information you provide

• Mobile phone number, used for account identification and OTP-based authentication.

• Name, city entered by you, business type, trade role (buyer, seller, or both), and categories or markets of interest, used to personalize the App and determine relevant access.

• Support communications and any information you voluntarily provide when contacting us.

• Subscription and transaction references, such as order ID, payment ID, purchase token, payment status, plan, amount, and validity period. We do not receive or store complete card, UPI PIN, or net-banking credentials.

2.2 Information collected automatically

• Push-notification token (such as a Firebase Cloud Messaging token) for delivering notifications you are eligible to receive.

• Internal device/account identifier used for authentication, security, fraud prevention, and the single-active-device login policy.

• Technical and security logs that may include IP address, request time, app version, operating-system information, error details, and server responses. These are used for security, troubleshooting, service integrity, and abuse prevention.

• Subscription entitlement and usage events necessary to provide access, prevent unauthorized use, and maintain service records.

• Camera and microphone data during an active "Ask an Expert" video/audio consultation, used only to transmit your live video/audio to the expert and other participants for the duration of that session, via our video-call service provider.

2.3 Permissions and data we do not intend to collect

The App uses your device Camera and Microphone only when you actively start or join a live "Ask an Expert" video/audio consultation, so the expert and other participants can see and hear you; these are not accessed at any other time. The App also requests Bluetooth permission so audio can route correctly to Bluetooth headsets/speakers during a call. The App does not access your precise GPS location, contacts, SMS, call logs, or government identity documents, and does not access Camera, Microphone, or Bluetooth outside an active consultation, unless a future feature clearly asks for a permission and this Policy and the Google Play Data safety disclosure are updated before collection begins. City is a plain-text field entered by you and is not precise device location.

3. How We Use Information

• Create, authenticate, secure, and maintain your account.

• Provide commodity rates, market information, reports, news, and subscription access relevant to your selected categories.

• Operate the free-access period and paid subscription entitlements.

• Process and verify payments through the billing option displayed at checkout.

• Send service, rate, report, and news notifications, subject to device settings and your choices.

• Provide customer support and respond to account, billing, privacy, or deletion requests.

• Detect fraud, abuse, unauthorized access, scraping, account sharing, and technical failures.

• Comply with applicable law, accounting, tax, dispute-resolution, and lawful government requests.

4. Payments and Billing Providers

For purchases made through Google Play Billing, Google processes the payment and provides us with purchase and entitlement information needed to activate access. Where an approved alternative billing option is lawfully offered, the checkout may be processed by Razorpay or another disclosed provider. Payment credentials are entered into the provider’s secure interface and are not stored on our servers. The billing provider used for a transaction will be shown before purchase, and its privacy terms will also apply.

5. When and With Whom We Share Data

We share only the information reasonably necessary for the stated purpose. Relevant service providers may include:

We do not sell personal data. We do not share personal data with independent advertisers or data brokers. If advertising or analytics technology is added in the future, the App, this Policy, consent flow, and Google Play Data safety form must be updated before use.

6. Data Retention

We retain account and service data only for as long as reasonably necessary to operate the account, provide subscriptions, protect the service, resolve disputes, and comply with law. When an account-deletion request is completed, personal profile data, interests, device linkage, and active notification tokens are deleted or de-identified from active systems. Certain transaction, invoice, fraud-prevention, or legal records may be retained for the period required by applicable tax, accounting, consumer-protection, or other law. Limited residual copies may remain temporarily in secure backups until routine deletion or overwrite.

7. Account and Data Deletion

You may request deletion at any time through either of the following readily available methods:

• In the App: Profile → Delete Account, then follow the confirmation steps.

• Web: https://nm24agri.newsmarkets24.com/delete-account.html

Deleting your account ends access and cannot be undone. Data that must be retained for a lawful purpose will be restricted and kept only for that purpose. Merely uninstalling the App does not delete your account.

8. Your Choices and Rights

• Access and correct profile information available in the App.

• Disable push notifications through device settings, subject to essential service communications.

• Withdraw optional consent where applicable; withdrawal does not affect prior lawful processing.

• Request account deletion or contact us about access, correction, retention, sharing, or a privacy grievance.

9. Security

We use reasonable technical and organizational safeguards, including HTTPS transmission, access controls, signed or hashed authentication mechanisms, restricted administrative access, and security monitoring. No online service can guarantee absolute security. You are responsible for safeguarding your device, OTPs, and account access.

10. International and Third-Party Processing

Some service providers may process or store data in India or other countries where they operate. We use providers subject to contractual, security, and legal obligations appropriate to the service. Third-party services are governed by their own privacy policies in addition to this Policy.

11. Children’s Privacy

The App is intended for adults engaged in agriculture or commodity-related activity and is not directed to children. Users must be at least 18 years old. We do not knowingly collect personal data from anyone under 18. Contact us if you believe a minor has provided data so that we can review and delete it.

12. Changes to This Policy

We may update this Policy to reflect product, legal, or service-provider changes. The current version and effective date will be published at the Privacy Policy URL and made accessible from the App. Where required, we will provide additional notice or obtain consent before materially different processing begins.

Contact and Grievance Support

Operator: Ajay Singh Yadav (doing business as NewsMarkets24 Network)

Postal address: C 301, Gujani, Udyog Nagar, Kanpur - 208022, Uttar Pradesh, India

Email: newsmarkets24@gmail.com

Call/WhatsApp: +91 63898 71000

Account deletion page: https://nm24agri.newsmarkets24.com/delete-account.html

This Policy must be read together with the NM24 Agri Terms & Conditions and Disclaimer. The disclosures in this Policy and the Google Play Data safety form must accurately match the App’s actual code, SDKs, permissions, and server practices.